Workshop •• Brand Identity for Artists - a social media guide
Do. 05.12.2024   14 Uhr

The "Brand Identity for Artists" workshop will be led by Susanna Pavlidis (Marketing & Management) This workshop will walk musicians through the ins-and-outs of all things brand identity, with a focus on digital marketing. How do you figure out your online presence? What is a good content strategy? What goals should you be aiming for? This and more will all be covered in the workshop with plenty of space for questions and answers.

Coach:

Susanna Pavlidis, is a project and artist manager with a focus on digital marketing under her brand, SATHENNA, with international experience in PR and marketing, including positions in Mexico, Spain, and Germany. After completing her master's degree and gaining years of experience in the corporate PR and marketing sector, Susanna decided to change her career path. Within the music industry, she leads workshops on topics like brand identity and social media marketing for artists, gives individual coachings for artists to develop their artist brand identity, and develops online marketing campaigns for artists and institutions. Within her first year in the music industry, she was able to get funded by Musicboard Berlin, became one of the experts at Musicpool, and has grown her brand SATHENNA to a broad network of international creatives and professionals from different areas.