Securing cash flow as a musician: How to earn money as a musician in the streaming age
Mi. 13.11.2024   14 Uhr

In this workshop we set realistic financial goals for your music career and work out how to achieve them in the next 6, 12 and 24 months. We'll learn how you as a musician can diversify your income: from funding, brand collaborations, publishing deals, festival and live fees, collaboration with cultural institutions, DJing or music lessons: there are countless ways to make money in the music industry that you may not have thought of. We will discuss different models when it comes to planning a financially successful career: To having millions of streams to only having 1000 dedicated fans. In exchange with others, we want to address fears and obstacles and develop solutions with regard to building a financially successful music career.

Learning goals?

    Set realistic financial goals for your music career
    Define financial success as a musician

    Develop a roadmap for the next 6, 12, 24 months
Important for whom?

    Anyone who wants to make money with music

Coach:

Laura Lee is a Berlin-based songwriter, multi-instrumentalist and performer. She first gained international attention with her band GURR, winning numerous awards including the Impala Award for Best European Indie Album of the Year and the VUT Award for Best Album as well as starring in the German TV movie “Nicht tot zu kriegen”. She has opened for bands such as Arcade Fire, The Strokes and Beatsteaks. In 2020, Laura Lee launched her solo career under the name Laura Lee & the Jettes. After the release of her debut album, she performed in New York City at the New Colossus Festival and at SXSW in Austin Texas. Since April 2023, Laura Lee has worked for the state theater in Leipzig, starring in the play „The Master and Margarita“ where she acts, sings and makes music. Laura Lee is a recipient of the Keychange stipend, an initiative to help increase visibility for women and underrepresented groups in the music industry where she also mentors aspiring musicians. Since August 2022, Laura Lee is a mother to a daughter and shows her path back into the music industry in the documentary „6 hours with Laura Lee“, produced by Noisey.